Why podcasts?

Click here to see the hard cold evidence about podcasting as a way to generate meaningful connection with potential clients

Formal studies of podcast effectiveness for sales 

https://www.theseus.fi/handle/10024/857587 (Click ''English'' on right, then click ''open link'' on left. See page 14 figure 3 for pie chart)

https://www.theseus.fi/handle/10024/805272 (follow instructions same as above). 

https://aaltodoc.aalto.fi/items/ae552c51-608f-4b89-a6f3-5a3f6069308c (click right of screen for full text)

Industry publications /explainers

https://wavve.co/6-amazing-ways-audio-boosts-your-lead-generation/ 

https://www.castmagic.io/post/leveraging-podcasts-for-b2b-lead-generation-strategies-and-best-practices#:~:text=II.,funnel%20and%20ultimately%20drive%20conversions.

https://www.youtube.com/watch?v=T60uJugdwY4 

FAQ 

Why use me to tell your podcast story?

My work combines sales psychology of bigger psychological benefits beyond simple service/product offerings:

https://www.amazon.com.au/Cold-Calling-Women-Opening-Closing/dp/0967126800

https://books.google.com.au/books?

https://www.proquest.com/openview/c840655d27aa5c732098bf6943034e89/1?pq-origsite=gscholar&cbl=18750&diss=y 

hl=en&lr=&id=pXhTEQAAQBAJ&oi=fnd&pg=PR9&dq=sales+big+benefits+psychology&ots=WadyEWNB2r&sig=YEFlkyuH3yYUvCnbA93B8wMDoQA&redir_esc=y#v=onepage&q=sales%20big%20benefits%20psychology&f=false

What is the trust triangle theory that you use?

- https://www.facebook.com/watch/?v=5575100015859075

https://hbr.org/2020/05/begin-with-trust